The maturity lifecycle of new technology or innovation goes through five phases in what is called the Gartner Hype Cycle.
Regardless of whether your company is the developer of new technology or innovation, a service provider leveraging consulting services, or just one of the adopters, you must understand the Gartner Hype Cycle so you know what to expect, depending on the position of the technology or innovation in the cycle. The Gartner Hype Cycle helps business owners understand how the market perceives the value of the given technology as it evolves throughout its maturity lifecycle, and is closely linked to the five categories of adopters. It is associated with the expectations of the market’s perceived value of a technology or innovation over time. The Gartner Hype Cycle is a graphical depiction of a common pattern that accompanies the introduction of new technology or innovation.
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